I am a creative.

I am a creative. What I do is alchemy. It is a mystery. I do not so much do it, as let it be done through me. I am a creative. Not all creative people like this label. Not all... Read more

Opportunities for AI in Accessibility

In reading Joe Dolson’s recent piece on the intersection of AI and accessibility, I absolutely appreciated the skepticism that he has for AI in general as well as for the ways that many have been using it. In fact, I’m... Read more

The Wax and the Wane of the Web

I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change. Just as you start to get the hang of feedings,... Read more

To Ignite a Personalization Practice, Run this Prepersonalization Workshop

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it... Read more

User Research Is Storytelling

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that... Read more

How to Attract Your Ideal Customers with the Right Brand Archetype

How to Attract Your Ideal Customers with the Right Brand Archetype written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jane McCarthy In this episode of the Duct Tape Marketing Podcast, Sara Nay... Read more

The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All)

The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape... Read more

Weekend Favs February 22nd

Weekend Favs February 22nd written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth... Read more

The Zero-Click Internet: What It Means for Your Marketing Strategy

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast, I interviewed Rand... Read more

Why Selling Less Could Be the Key to Earning More

Why Selling Less Could Be the Key to Earning More written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Chuck Blakeman In this episode of the Duct Tape Marketing Podcast, I interviewed Chuck... Read more